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Google claims that there is no correlation between PPC and organic listings. If people would actually know or realise that there might be another truth about Adwords, then it could cause businesses no longer to advertise of course. Only this would be reason enough to proclaim that phrase.
Two reasons for my doubts about the existence of a certain correlation between both PPC and organic search:
1. Adwords usability
Google might not like recurrence of the same domain on the same resultpage because google-users can see the same domain twice on the same page. Thus, if you configure Adwords to appear on the first resultpage let’s say for “car rental Sydney”, Google will give preference to publish your advertisement instead of your unpaid, organic result (no matter how well optimized it might be). If your website would appear twice, it will give a bad userexperience for people who use Google to search. The first page is what really matters, the 2nd and third are less important as it’s the first one that is mainly used.
2. Adwords as a profit
Think with me : Google has become a big company and a big brand, only because they make money. The way money is made is not with the unpaid, natural serps. Be it a surprise that they make money with Adwords ? Why would Google place your website on the first page left-hand side (even with sufficient optimisation), and this while you simultanously pay them for an advertisement on that first page ?
Suppose Google is as honest as they claim they are (no correlation between PPC and organic). Then Google would not interfere with the natural listings, even for advertisers. What would happen next is that when a website appears on the first page (organic), then the advertiser would most likely stop advertising (for that keyphrase or for the entire PPC-campaign) because the website IS on that first page already (why put an extra advertisement in that case ?!). Result is that advertisers would most likeley stop advertising as soon as they reach the first page with organic. Hence, Google would loose business due to organic, free listing. Do you really think that is not measured and influenced by Google (it’s their core-business btw.) ?
An interesting article :
http://www.seroundtable.com/archives/013662.html
I was excited to see the launch of the wotflight.com site yesterday because it’s great to see some innovation coming into the online sector from large companies.
Often big players that are really good at one thing are reluctant to move out of their comfort zone and risk trying something new.
So well done to Wotif for not becoming a staid and boring big company.
The issues i see now facing the company are two-fold:
- the risks that come with brand extension
- the challenge to become as good at flight comparison as it is at hotel comparison.
Let’s start with the risks brand extension brings.
If someone doesn’t like Wotflight will that reflect negatively on the Wotif brand?
Wotnews is ok because it’s a different category (i.e. not travel) and Wotif.com users are not being asked nor necessarily likely to use Wotnews.
Richard Branson was very careful to have his various businesses in non-related categories i.e. music, airline, credit cards, mobile, trains, finance etc. So if Virgin Mobile fails I don’t give a rats, because I don’t associate the Virgin Blue brand because they are different categories.
Another good example is Toyota. Instead of line extending into luxury cars, it created a new brand called Lexus.
Compare that to VB, which extended its brand into VB light. So now when I go into a bar and ask for a VB, I get asked “is that normal or light” and the company’s sales have suffered as a result.
So is Wotif line extending? I think it is.
Will it backfire on the Wotif.com brand? I dont think so, given the lack of innovation in the online travel sector, consumers are on the look out for something new. Provided the same principles are applied that made Wotif successful, then it should work, but will not become a brand champion, rather a handy tool and likely profitable line extention. But this is really new territory for the company and its brand.
Personally after reviewing the Wotflight.com comparison site, I love the simple look and feel and like the results screen design. But there are two areas I think need immediate attention:
- the luggage option drop down menu lacks Velocity Silver and Gold
- Solve this and Wotif opens the site up to an extra 8 million frequent flyer members (including me).
- It also means I get 23kg checked baggage for free, as I do if I book direct with Virgin Blue. Instead, Wotflight forces me to pay $20 extra. (It’s the same deal with Qantas frequent flyer on QF and Jetstar).
- In the booking below, for example, I should pay $163.95 ($20 less than quoted). Of course if I book direct with Virgin Blue I only pay $147 in total because I avoid the $16.95 booking fee (admittedly Wotif is offering a $10 Wotif voucher to offset some of the fee).
 Virgin Velocity Silver and Gold members get charged $20 extra for luggage.  No booking fee on Virgin Blue and 23kg free checked baggage for Velocity Silver 2. I applaud the innovation, though I think they’ve tried to be a little too clever with the results screen.
- Do I compare by time, price or airline?
- Personally I look at price first, then time range, then airline. Finally I make a selection based on a balance between all three. (for example: I’ll pay a little more for Virgin than Jetstar and leave a little earlier to pay less)
- There is way too much blank space, for my liking.
- A price needs to be tied to a date/time and then brands (ideally side-by-side). The Wotif matrix allows for price, date, and hotel brand to be easily cross referenced.
- The Wotflight matrix doesn’t allow simple cross reference of price, time and airline comparison, given i need to scroll down to see the other airlines in a price range.
- I’m guessing they’ll tweak it. I moched up a slightly changed alternative, that bunched brands side-by-side based on fare categories.
- This way I can instantly see a comparison of the lowest prices from all airlines and see if the times suit me. If times suit me, i select and I’m done.
- If times dont suit me then I work my way up to higher fare categories and better fitting times. (but im sure there would be issues with this approach too, but my point is that i think it can be improved)
 Wotflight results screen. Brave and innovative, cool. More work on brand comparison needed.
MELBOURNE TO SYDNEY HERITAGE DRIVE
Recommended Duration: 4 Days
Route: Melbourne- Bendigo- Echuca- Albury- Canberra- Sydney
Highlights: Bendigo Goldfields, Chinese Gardens, Port of Echuca, Rutherglen Wineries, Parliment House Canberra, Sydney Opera House, Sydney Harbour Bridge
The Melbourne- Sydney Heritage drive charts a course from Melbourne to Sydney via the nation’s capital, Canberra. On the way you will pass through some of most attractive towns in Victoria, abundant with golf course (so pack the clubs) and award-winning wineries. Discover the Goldfields region and continue to the Murray River, home to the world’s largest paddle steamer fleet. On to Canberra, the nation’s capital. From there heading onto Sydney, famous for icons such as the Sydney Harbour Bridge, Sydney Opera House and Bondi Beach.
Day 1- Melbourne- Bendigo- Echuca
Approximately: 260km (3 hours, 40 mins)
The first leg of the Sydney-Melbourne Heritage Drive heads out of Melbourne north-east to the regional city of Bendigo. The towns and villages between Melbourne and Bendigo are renowned for their antique and bric-a-brac shops.
Wind your way through the tree-lined streets and magnificent gardens of Mount Macedon. At the summit of the mountain, take the short walk from the car park to the Memorial Cross and several lookouts, from which you can see as far as Melbourne on a clear day.
Nearby Hanging Rock was the haunting backdrop to the Picnic at Hanging Rock book and film. In Kyneton see the mineral springs and 19th-century botanic gardens, plus the Kyneton Provender bookshop-cafe. Call in at Malmsbury for sweet treats at the bakery.
Visit the historic home Buda in Castlemaine to discover 19-century antiques, furnishings and artwoks. The legacy of the gold rush is present in the historic buildings throughout Castlemaine, and the National Trust-listed streetscape in the tiny town of Maldon. Find out about life on the world’s richest alluvial goldfields at the historic Market Building and view major Australian artworks of the late 19th and early 20th centuries at the Castlemaine Art Gallery and Museum. Pick your own fresh apples in Harcourt.
Arriving in Bendigo experience all that Bendigo has to offer. Our major attractions are diverse and exciting. There’s the authentic deep-shaft mine experience at Central Deborah, where you travel underground in a miners’ cage. The famous Vintage Talking Tram Tour that weaves through the streets of Bendigo, telling wonderful stories of days gone by.
 The original 1860’s Chinese Joss House and the Golden Dragon Museum display the Chinese heritage of the area and house the world’s oldest Imperial Dragon, Loong. Bendigo Art Gallery has a strong reputation with a significant collection. An award-winning architecturally designed café was added to the building in recent times.
For the active there is Australia’s highest Vertical Slide at Discovery Science & Technology Centre and a host of physical challenges at Life Adventure Park. For an even more active visit try a walking trail or cycling trail through Bendigo’s fabulous city centre or beyond. A bush-walk through the tranquil Whipstick Forest, fossicking for gold near historic Maldon or cycling around beautiful wineries on route to Castlemaine could be for you.
Leave Bendigo and continue on to explore the country town of Elmore and call in at Campaspe Run on your journey to Echuca-Moama, home of Port Echuca – an historic and operational inland port. The Murray River and nearby Barmah Lakes attract people to the area for aquatic activities such as canoeing, fishing, swimming or waterskiing. If you prefer dry land, play a round of golf on one of the many 18-hole championship courses in the area, and see the largest area of ancient river red gums at Barmah-Millewa Forest.
After a busy day exploring – it is time for a dinner. Question is Laid Back and semi casual, or La Carte. The choice is yours. Oscar W’s Wharfside (La Carte dining) is an award winning restaurant that was established in 1997, with the intention of providing a unique dining experience, focusing on regional, seasonal and contemporary cuisine.
For a casual dining approach visit Echuca-Moama’s favourite spot for lunch and dinner, Moama Bowling Club, where everyone feels at home and relaxed at the prospect of great food at great prices and prompt service. The Bistro has recently been refurbished and is a fabulous place for dining, featuring wide variety of traditional favourites through to stir-frys, seafood, pasta and risotto.
Accommodation Recommendation: Madison Spa Resort , a tranquil retreat to rest the body, mind and soul sits peacefully among the majestic trees, combining with nature. An invigorating mineral spa pool, a tranquil relaxation pool and a steam room offer a truly unique experience for that weekend away or long overdue holiday.
The resort is surrounded by 50 acres of red gum forest that leads to the Murray River, perfect for a leisurely afternoon stroll or nature walk. Bikes are available for hire. On warm days, cool down in the landscaped lap pool, unwind in the indoor spa or relax by the cascading waterfall.
Day 2- Echuca- Albury
Approximately: 240km (3 hours, 20 mins)
Echuca is home to the world’s largest fleet of operating paddle steamers, that steam along the Murray River and berth at the Historical Port of Echuca.
Enjoy a one hour cruise on the PS Pevensey, star of the Australian mini series All the Rivers Run filmed at the Port of Echuca, or the PS Alexander Arbuthnot built in 1923. Follow the Wharf Walk or join the guided tour and discover how the Port of Echuca became Australia’s largest inland port in the late 1800’s with up to 240 paddlesteamers being cleared from the wharf on an annual basis.
PS Pevensey (built 1911) or PS Alexander Arbuthnot (built 1923) depart Echuca Wharf daily at 10.15am, 11.30am, 1.15pm & 2.30pm.
For those excited by cars or even if you are a TRUE BLUE AUSSIE visiting Echuca you shouldn’t go past visiting the  NATIONAL HOLDEN MOTOR MUSEUM. The Holden Museum in Echuca is dedicated to preserving the models and their memories. Take a walk down memory lane and through the history of a company that put our nation on wheels. Echuca if fortunate to have the Nation’s largest collections of Holden’s, making this private Museum the largest one brand car Museum in Australia. See over 40 vehicles, including rare prototypes, historic film footage, and photographic exhibition.
After taking in the sites and surrounds of Echuca, we head off West to Yarrawonga/Lake Mulwala. Yarrawonga-Mulwala is also good for fishing for Murray Cod, playing a round of golf at the largest public access golf course in Australia, water skiing on the lake. Lake Mulawa is renowned for its wonderful climate, this picturesque piece of regional Victoria and New South Wales is an “Inland Aquatic Paradise” for visitors to take some time to enjoy some stunning scenery, lose yourself in the serene surrounds of the forest, Lake Mulwala and of course the mighty Murray River. It’s an ideal location to site by the Lake, take in the scenery and enjoy a picnic lunch before heading off again.
Approximately 45km from Yarrawonga/Lake Mulwala, is Winery country – the town of Rutherglen. The region is not just about food and wine. It is steeped in history, its fabric shaped by gold miners, boom, bust, generations of farmers, shopkeepers, sportsmen, churchmen and the mighty Murray. There are old mine sites, grand old homesteads, idyllic farmscapes, classic shopfronts, footy grounds, some of Australia’s best golf courses and lawn tennis courts, grand old churches and convents, sandy beaches and shady billabongs
The best place to start is at The Rutherglen Wine Experience Visitor Information Centre  which has been established by the winemakers and businesses of Rutherglen and the Indigo Shire, to enable you to get the most from your visit. Rutherglen makes crisp, modern style whites, robust red wines and is most famous for its muscats and tokays. The Wine Experience Centre allows you to sample wines produced by some of the leading wineries, including All Saints Estate, Brown Brothers and Gehrig Estate.
Accommodation Recommendations: Quality Resort Siesta located in Albury, is a charming family-owned hideaway that combines quality service and superior facilities with country hospitality – and more than just a little touch of colourful Mexico. With a deluxe lagoon pool, spa, sauna, tennis, and mini-golf, and wining and dining at the Cactus Cantina Bistro or the celebrated Bullring Bar and Restaurant, there’s something for everyone
Day 3- Albury- Canberra
Approximately: 345 km (4 hours, 30 mins)
Australia’s busiest national transport corridor, Albury/Wodonga which is also usually used as a stopover for a drive between Melbourne and Sydney.
With Australia’s longest river running through the heart of Albury/Wodonga, you’d expect to find idyllic river walks and parks. What you might not expect is a pub inspired by a cartoonist, an army museum with a huge collection of military memorabilia and a former migrant reception centre which helped change the face of Australia.
The twin cities sit on the banks of the Murray River, its blends city style with country pace, history with contemporary attractions, arts with adventure and much more. Wodonga is popular with tourist for water sport activities such as water skiing.
Whilst in Albury/Wodonga make sure you check out a couple of sites around town. The Albury Botanical gardens impressive co llection of both native and exotic plant collection, the Regional Art Gallery which houses the Russell Drysdale collection, par take in the historical heritage walk around town. Finally you cannot go to Albury/Wodonga without visiting to the Ettamogah Pub, located 10km north of Albury it is a must see- unusual pub is an adaptation of one created in a cartoon series by the late Ken Maynard which appeared weekly in the (also late) Australian Post magazine.
Leave the Murray River and head to the historic town of Yass. At the halfway mark, take a break at Gundagai to see the Dog on the Tuckerbox statue, an historic monument and a tribute to pioneers.
 Canberra, the Australian capital, is home to national institutions and attractions, most of which are located near or around Lake Burley Griffin. Parliament House’s 81-metre flagpole on top of Capital Hill is visible as you approach the city from all directions. Visit the Australian War Memorial, regarded as one of the most impressive war museums in the world, and see exhibitions and the collection of more than 100,000 artworks at the National Gallery of Australia.
Explore nearby Namadgi National Park and see Indigenous rock art and Aboriginal shelters. At Tidbinbilla Nature Reserve follow a walking trail, join a ranger-guided activity, or see Australian animals in their natural habitat.
There is plenty of accommodation available in Canberra, including 5-star hotels, serviced apartments, luxurious resorts, B&Bs, caravan parks and motels.
Accommodation Recommendation: **WINNER of the 2009 Canberra Tourism Awards for Deluxe accommodation** Novotel Canberra enjoys one of the city’s best locations, perfectly placed for those travelling on business to Australia’s Capital. Situated on Northbourne Avenue, the gateway to Canberra’s CBD, retail and entertainment centre, the hotel is only 8km from Canberra’s Airport and within walking distance from the city’s major commercial and government offices.
Day 4- Canberra – Sydney
Approximately: 290km (3 hours, 40 mins)
Before departing Canberra, be sure to indulge and take off at dawn in a hot air balloon. Hire a paddleboat, surf ski, canoe or windsurfer on Lake Burley Griffin, or go up the Black Mountain Tower for 360-degree views of Canberra and the region.
From Australia’s capital city, the route to Sydney takes you to historic Goulburn. As Australia’s first inland city, Goulburn has a rich pioneer history, much of which can be seen on the self-guided heritage walking and cycling tours of the City. Visit a nearby farm to experience the farming way of life, or explore the surrounding country and drive into the mountains to explore the beauty of Wombeyan Caves, via Taralga.
Just off the Hume are the towns and villages of the Southern Highlands, well known for its colourful gardens, country golf courses, and scenic landscapes. From Moss Vale continue your drive to the villages of Bowral and Berrima to explore historic buildings, antique and craft shops, and relax in friendly cafes. Find out everything there is to know about cricketer Sir Donald Bradman at Bowral’s Bradman Museum.
Stop at Mittagong to wander through local art galleries or follow walking trails to lookouts on Mt. Gibraltar and Mt. Alexandra. Mittagong is a lively centre with cafes, good restaurants, and plenty of accommodation options.
 Finally, you have made it, Sydney! The fact that such internationally recognized icons such as the Sydney Opera House, Sydney Harbour Bridge, and the Royal Botanical Gardens are all within walking distance from the CBD, makes this city so special.
Whether you’re looking for outdoor adventure or cosmopolitan culture,  Sydney’s got it all. Climb to the top of the Harbour Bridge or take a skywalk on Sydney Tower for a 360-degree view of the city. Stroll through the Botanical Gardens or take a tour of the Opera House. Cuddle koalas in the Taronga Park Zoo or learn to surf at Bondi Beach. For quaint cafés and shopping, visit The Rocks, Sydney’s historic district. For everything from beaches to ballet, you’re bound to enjoy your Harbour City stay.
Accommodation Recommendation: Grand Mercure Apartments One Darling Harbour is a modern, stylish hotel and an ideal choice for corporate travellers, vacationing couples and families. Our one, two and three bedroom apartments all have fully equipped kitchens, dining/ lounge area and balconies with city or harbour views. With 24 hour concierge and reception, Grand Mercure Apartments also has a 25 metre lap pool, Gymnasium, spa, sauna and outdoor terrace with stunning views over Darling Harbour.
Recommended duration: 4 days
Route: Melbourne-Albury/Wodonga-Echuca-Swan Hill-Mildura
 Highlights: Rutherglen Wine Region, Historic Port of Echuca, Barmah State Park, Murray-Sunset National Park, Mungo National Park.
Experience the Mighty Murray River, one of the Worlds if not Australia’s greatest rivers. Follow it from the Mountains of the Great Dividing Range from the North-East Tip of Victoria, to desert country and open plains of South Australia.
Along your way- you must sample local food and produce and experience the aboriginal culture and history.
DAY 1: MELBOURNE to ALBURY/WODONGA
Approximately: 325km (3 hours, 20 mins)
Picking up your hire car from Melbourne, we travel north along the Hume Highway, we will travel back in time, to visit the towns made famous by Ned Kelly. Our first stop Benalla, about 2 ½ hour’s drive north of Melbourne.
Starting in Benalla, a must see is the plaque on Arundel Street that describes how young Ned Kelly was charged with drunkenness and riding his horse on the footpath. Eventually he surrender to police and was marched across to the Benalla Courthouse, which they still use today.
Visit the Benalla Regional Art Gallery to see Glenrowan, the Sidney Nolan tapestry depicting the Ke lly Gang’s capture, and Albert Tucker’s painting depicting Joe Byrne’s body which was tied up for the press to photograph after his death.
Take a walk across the Broken River Bridge to the Costume and Pioneer Museum, where you can stand in the portable sell that once held Ned Kelly.
After spending time exploring Benalla, now time to jump back in the car and travel about 30 mins north to Glenrowan, the infamous town where Ned Kelly was captured. Glenrowan is the focal point for anyone interested in the Bushrangers and the Kelly legend. In 1880, Ned Kelly was captured at the Glenrowan Inn after a bloody battle, which brought his bushranger days to an end. If you have time, visit Kate’s Cottage museum and the multi-media display Kellyland which tells the story of Ned’s life and battles.
The historical aspect of Kelly Gang left behind; we head to the Australia’s busiest national transport corridor, Albury/Wodonga which is also usually used as a stopover for a drive between Melbourne and Sydney.
With Australia’s longest river running through the heart of Albury/Wodonga, you’d expect to find idyllic river walks and parks. What you might not expect is a pub inspired by a cartoonist, an army museum with a huge collection of military memorabilia and a former migrant reception centre which helped change the face of Australia.
The twin cities sit on the banks of the Murray River, its blends city style with country pace, history with contemporary attractions, arts with adventure and much more. Wodonga is popular with tourist for water sport activities such as water skiing.
Whilst in Albury/Wodonga make sure you check out a couple of sites around town. The Albury Botanical gardens impressive collection of both native and exotic plant collection, the Regional Art Gallery which houses the Russell Drysdale collection, par take in the historical heritage walk around town.
 Finally you cannot go to Albury/Wodonga without visiting to the Ettamogah Pub, located 10km north of Albury it is a must see- unusual pub is an adaptation of one created in a cartoon series by the late Ken Maynard which appeared weekly in the (also late) Australian Post magazine.
Accommodation Recommendations:
Quality Resort Siesta located in Albury, is a charming family-owned hideaway that combines quality service and superior facilities with country hospitality – and more than just a little touch of colourful Mexico. With a deluxe lagoon pool, spa, sauna, tennis, and mini-golf, and wining and dining at the Cactus Cantina Bistro or the celebrated Bullring Bar and Restaurant, there’s something for everyone.
DAY 2: ALBURY/WODONGA to ECHUCA/MOAMA
Approximately: 235km (3 hours, 20 mins)
Ready for more exploring?
After packing up your belongings we start to head West on our way to Echuca/Moama.
Approximately 40 minutes west of Albury is our first stop, where we will embark on the famous Wine Centre of Rutherglen. The best place to start is at The Rutherglen Wine Experience Visitor Information Centre which has been established by the winemakers and businesses of Rutherglen and the Indigo Shire, to enable you to get the most from your visit.
 Rutherglen makes crisp, modern style whites, robust red wines and is most famous for its muscats and tokays. The Wine Experience Centre allows you to sample wines produced by some of the leading wineries, including All Saints Estate, Brown Brothers and Gehrig Estate.
Our region is not just about food and wine. It is steeped in history, its fabric shaped by gold miners, boom, bust, generations of farmers, shopkeepers, sportsmen, churchmen and the mighty Murray. There are old mine sites, grand old homesteads, idyllic farmscapes, classic shopfronts, footy grounds, some of Australia’s best golf courses and lawn tennis courts, grand old churches and convents, sandy beaches and shady billabongs
After taking in the sites and surrounds of Rutherglen, we head off to Yarrawonga/Lake Mulwala approximately 45mins drive from Rutherglen. Yarrawonga-Mulwala is also good for fishing for Murray Cod, playing a round of golf at the largest public access golf course in Australia, water skiing on the lake. Lake Mulawa is renowned for its wonderful climate, this picturesque piece of regional Victoria and New South Wales is an “Inland Aquatic Paradise” for visitors to take some time to enjoy some stunning scenery, lose yourself in the serene surrounds of the forest, Lake Mulwala and of course the mighty Murray River. It’s an ideal location to site by the Lake, take in the scenery and enjoy a picnic lunch before heading off again.
All aboard, heading off on our final journey and resting place for the night Echuca/Moama. This is the longest part the drive for today, and after feeling refreshed from lunch, it is now a 2 hour (150km) drive to Echuca/Moama.
Echuca is home to the world’s largest fleet of operating paddle steamers, that steam along the Murray  River and berth at the Historical Port of Echuca.
Enjoy a one hour cruise on the PS Pevensey, star of the Australian mini series All the Rivers Run filmed at the Port of Echuca, or the PS Alexander Arbuthnot built in 1923. Follow the Wharf Walk or join the guided tour and discover how the Port of Echuca became Australia’s largest inland port in the late 1800’s with up to 240 paddlesteamers being cleared from the wharf on an annual basis.
PS Pevensey (built 1911) or PS Alexander Arbuthnot (built 1923) depart Echuca Wharf daily at 10.15am, 11.30am, 1.15pm & 2.30pm.
After a busy day exploring – it is time for a dinner. Question is Laid Back and semi casual, or La Carte. The choice is yours. Oscar W’s Wharfside (La Carte dining) is an award winning restaurant that was established in 1997, with the intention of providing a unique dining experience, focusing on regional, seasonal and contemporary cuisine.
For a casual dining approach visit Echuca-Moama’s favourite spot for lunch and dinner, Moama Bowling Club, where everyone feels at home and relaxed at the prospect of great food at great prices and prompt service. The Bistro has recently been refurbished and is a fabulous place for dining, featuring wide variety of traditional favourites through to stir-frys, seafood, pasta and risotto.
Accommodation Recommendations: Madison Spa Resort , a tranquil retreat to rest the body, mind and soul sits peacefully among the majestic trees, combining with nature. An invigorating mineral spa pool, a tranquil relaxation pool and a steam room offer a truly unique experience for that weekend away or long overdue holiday.
The resort is surrounded by 50 acres of red gum forest that leads to the Murray River, perfect for a leisurely afternoon stroll or nature walk. Bikes are available for hire. On warm days, cool down in the landscaped lap pool, unwind in the indoor spa or relax by the cascading waterfall.
Day 3- ECHUCA/MOAMA to SWAN HILL
Approximately: 165km (2 hours, 30 mins)
For those excited by cars or even if you are a TRUE BLUE AUSSIE visiting Echuca  you shouldn’t go past visiting the NATIONAL HOLDEN MOTOR MUSEUM. The Holden Museum in Echuca is dedicated to preserving the models and their memories. Take a walk down memory lane and through the history of a company that put our nation on wheels. Echuca if fortunate to have the Nation’s largest collections of Holden’s, making this private Museum the largest one brand car Museum in Australia. See over 40 vehicles, including rare prototypes, historic film footage, and photographic exhibition.
Heading half an hour west from Echuca you will reach the Barmah State Forest; the Barmah Wetlands is the biggest stand of river red gum on earth. Home to that Yorta Yorta people, this area is also a haven for birds and native animals. The area is definitely worth exploring, so whether it is via car, on a cruise boat, on foot.
 Heading North West, we now embark on the greatest part of our journey, driving onto Swan Hill. On reaching Swan Hill you will notice a town rich in colonial history. In Swan Hill check out the Pioneer Settlement, it is a recreation of a port town, whilst at the settlement sit in the delightful tearooms and listen to the sounds from the music shop Pianola blend with the horse’s hooves and laughter of visitors enjoying free horse and cart rides.
Free vintage car rides are also available, proving a popular way for visitors to absorb the sights offered. Add to your visit a cruise aboard the PS Pyap, dressing up in costume, a walk on Pental Island, a chat with Uncle Bruce about local indigenous culture, and a Sound and Light show at night.
After checking out the Pioneer Settlement, it’s time to head to your hotel for a relaxing and restful night in. For the night in Swan Hill we recommend staying at the Comfort Inn Campbell.
Accommodation Recommendations: Stay at the award winning Comfort Inn Campbell . Winner of the
HMAA MOST IMPROVED MOTEL 2008 with its newly renovated room’s offers Swan Hill’s newest 4 star accommodation, with all the quality facilities expected of a 4 star motel by today’s discerning traveller.
Enjoy a meal and a glass of wine from one of the Murray River’s boutique wineries in our refurbished and fully licensed restaurant “Peppercorn on Campbell”, where all meals are fully prepared in house.
Day 4- SWAN HILL to MILDURA
Approximately: 250km (2 hours, 50 mins)
Feeling rested and relaxed, and after having a delicious breakfast you are ready to head on your journey to Mildura. The transformation of this leg of the journey is not like you have seen before. It is where the River bushland meets in the desert. Mildura, is a desert oasis set beside the Murray River.
You cannot visit Mildura without taking in the sights and sounds of two very different National Parks. The Murray-Sunset National Park has four distinct wilderness zones. Starting with billabongs, native pine woodlands, red sand dunes and saltbush flats. Depending on the time of year- you can see anything from seasonal wildflowers, bird life, Red Kangaroos hopping around, breathtaking sunsets and the gorgeous Pink Lakes that turn a vivid colour in the Late Summer.
 If you can spare another day in Mildura, take a drive out to the Mungo National Park, tours of this areas are available. This area is isolated and bush camping facilities are available at two sites only. Visitors are asked to bring their own water, food and sufficient fuel to make the 300km round trip. Experience the magical, mysterious and beautiful Lake Mungo, it is a part of the Willandra Lakes system, back in 1981 it was listed as a World Heritage site and is now documented as one the oldest places for human occupation dating back to Aboriginal life from around 40,000 years ago to the present day.
With continued warmth and sunshine, Mildura is a very popular destination for outdoor dining, relaxing in the sun, taking in some golf if you fancy a game on one of several fine courses. Or join in one of several annual celebrations. In January, the Murray River International Music Festival, and in October/November you cannot pass up the change to attend the Jazz, Food & Wine Festival.
We truly recommend standing at the Quality Hotel Mildura Grand, not only lovely well appointed luxurious rooms. The Grand Hotel is also home to Stefano’s De Pier’s restaurant. This restaurant is a must experience for anyone standing in Mildura.
Accommodation Recommendations: Quality Hotel Mildura Grand, is an historic landmark with a contemporary outlook. There is an extensive range of accommodation from specialty suites to simpler, yet equally comfortable rooms. Located within Quality Hotel Mildura Grand are six varied dining outlets. These include the award winning restaurant, Stefano’s, Spanish Bar & Grill, Seasons, Pizza Café, the Mildura Brewery Pub and 27 Deakin Cafe – Stefano’s Good Food Store.
The Great Alpine Road & Gippsland Lakes
Recommendation: 5 days
TOTAL KM’s : 600km
 Great-Alpine-Road-Map: Melbourne to Wangaratta, Bairnsdale via Lakes Entrance
The Great Alpine Road is a 308 kilometre touring route that extends from Wangaratta in north-east Victoria to Bairnsdale in the heart of Gippsland.
Drive from Melbourne along the Hume Highway (31) to Wangaratta, or the Princes Highway (A1) from Melbourne to Bairnsdale to begin your tour of the Great Alpine Road.
Cycle along the Murray to the Mountains Rail Trail – the 94-kilometre trail follows the Ovens Valley from Wangaratta to Bright through pine forests and bushland, past wineries and into welcoming towns. If you are interested in getting into the scenery, climb on a mountain bike and try the downhill trails around Dinner Plain, Mt Hotham and Falls Creek, where chairlifts operate over the summer months to save you the uphill haul.
In summer pull on your walking shoes and explore the stunning national parks in the area. The Alpine National Park is home to 10 of the states 11 highest peaks, seasonal wildflowers, stunning landmarks and abundant wildlife. Pitch a tent beside an alpine lake, see snow gums, rocky outcrops and great views of the valley below at Mt Buffalo National Park.
If you time your tour of the Great Alpine Road for the winter months, make sure you bring your skis or snowboard and experience some of Australia’s most beautiful alpine regions. Try Mt Hotham, known as Australia’s ‘powder capital’, follow the cross-country trails around Dinner Plain, or head to Falls Creek, Victoria’s largest resort.
If the water levels are right, make sure you experience the thrill of white-water rafting down the rapids of an alpine river. Tackle the 18-kilometre journey through grade 3 and 4 rapids and a spectacular granite ravine on the Mitta Mitta River.
The Alpine High Country is a popular destination with rock climbers and abseilers. If you are experienced, explore the many sites in the region including the sheer granite face of The Gorge at Mt Buffalo, or join a tour led by a licensed operator.
Day 1 – Melbourne to Wangaratta
Approximately: 255km (2 hours, 55 mins)
From Melbourne, we travel north along the Hume Highway, we will travel back in time, to visit the towns made famous by Ned Kelly. Our first stop Benalla, about 2 ½ hour’s drive north of Melbourne.
Starting in Benalla, a must see is the plaque on Arundel Street that describes how young Ned Kelly was charged with drunkenness and riding his horse on the footpath. Eventually he surrender to police and was marched across to the Benalla Courthouse, which they still use today.
Visit the Benalla Regional Art Gallery to see Glenrowan, the Sidney Nolan tapestry depicting the Kelly Gang’s capture, and Albert Tucker’s painting depicting Joe Byrne’s body which was tied up for the press to photograph after his death.
Take a walk across the Broken River Bridge to the Costume and Pioneer Museum, where you can stand in the portable sell that once held Ned Kelly.
After spending time exploring Benalla, now time to jump back in the car and travel about 30 mins north to Glenrowan, the infamous town where Ned Kelly was captured. Glenrowan is the focal point for anyone interested in the Bushrangers and the Kelly legend. In 1880, Ned Kelly was captured at the Glenrowan Inn after a bloody battle, which brought his bushranger days to an end. If you have time, visit Kate’s Cottage museum and the multi-media display Kellyland which tells the story of Ned’s life and battles.
Day 2- Wangaratta to Bright
Approximately: 77km (1 hours, 10 mins)
Begin your journey in Wangaratta, home of jazz, and make your way to Bright via the the Milawa Gourmet Region or the historic town of Beechworth. Along the way, Mount Buffalo will provide a magnificent backdrop to your journey.
| Take the direct route from Sydney or Melbourne along the Hume Highway (31) to begin your tour of the Great Alpine Road. The Great Alpine Road starts (or ends) at Wangaratta, a town known for its warm country hospitality and popular jazz festival held annually in November.At Milawa call in at the internationally renowned Brown Brothers Epicurean Centre and cellar door and sample gourmet produce at Milawa Mustards and the Cheese Factory. Break your trip with a stay at the five-star Lindenwarrah Country House Hotel. The Milawa Gourmet Region offers a myriad of farmgate experiences as a delicious reminder of your journey. If you’ve a few hours to spare, make sure you head to the King Valley where you can taste a variety of Mediterranean wine styles or indulge in some regional Italian style cuisine.Discover fine wine at one of the many wineries dotted along the Great Alpine Road, including Gapsted, Michelini and Boyntons, and local produce in the Ovens Valley enroute to Bright.Take a detour to Beechworth, a village built on the wealth of the gold rush of the 1800s. Explore the historic honey granite buildings, including the courthouse where bushranger Ned Kelly’s final trial commenced. It is also home to the famed Beechworth Bakery and highly regarded restaurants, including The Bank.Mt Buffalo National Park is a great place for a gentle walk to see waterfalls, granite formations and lookouts with great views of the Alps. Or try something more vigorous such as abseiling, bike riding, or rock climbing.
This leg ends at Bright, a beautiful town on the Ovens River, filled with grand deciduous trees that are breathtaking in autumn. Bright is also home to Simone’s, one of the best restaurants in the state, and magnificent Italian villa-style accommodation at Villa Gusto. |
Day 3- Bright to Omeo
Approximately: 106km (2 hours, 30 mins)
From the great food and leafy avenues of Bright, climb into alpine country, past tall peaks, ski resorts and villages and continue on to the historic town of Omeo.
| Bright’s magnificent sub-alpine setting and a combination of deciduous trees, good shopping, café life, dining and four very distinct seasons has made it one of Australia’s favourite holiday destinations since the 1870s. Its famous avenues of trees were planted in the 1930s and are at their best in spring and autumn. It is home to a host of adventure activities across all seasons.From Bright the Great Alpine Road ascends to the alpine resort of Mt Hotham. Just out of Bright, the road passes through Freeburgh and Smoko. Once gold townships in their own right, today the valley floor provides some excellent farming land.Harrietville is the last town before you leave the Ovens Valley to start the climb up the mountain. Stop at the riverside park where homage is paid to the pioneers of the district and the history of the town recounted, from the discovery of gold in 1852.The landscape changes from alpine ash to snow gum forest and heathland as you climb. Take in the spectacular views from Danny’s Lookout to the summit of Mt Feathertop, the second-highest mountain in the state, over the Alpine National Park and as far as Falls Creek and Mt Buffalo on a clear day.Mt Hotham is Victoria’s highest Alpine village and a mecca for skiers and boarders of all ages and abilities in winter. In summer visitors walk through wildflowers, mountain bike and take in the uninterrupted views of the Victorian Alps. Choose from the range of accommodation available on the mountain.
Just south of Mt Hotham is Dinner Plain, a small alpine village that offers accommodation in comfortable chalets designed to blend in with the surrounding snow gums. Featuring an architectural style that reflects the stone, timber and iron of early cattlemen huts; it is Australia’s most stylish alpine destination. Dinner Plain offers restaurants, horse riding, skiing and bushwalking. The Onsen Retreat and Spa is a relaxing detour on your travels.
Continue past Dinner Plain to the Mt Hotham airport, connecting passengers with Melbourne and Sydney, and on to the historic town of Omeo. |
Day 4- Omeo – Bairnsdale
Approximately: 121km (1 hours, 40 mins)
Leave the grazing country and gold history of the Omeo district and head to Bairnsdale, the gateway to the Gippsland Lakes and the coast.
| From Omeo, the service centre for the local cattle, sheep and timber industries, the Great Alpine Road continues south towards Bairnsdale – East Gippsland’s only city.Gold was discovered around Omeo in the mid-1800s, attracting European and Chinese gold seekers and the area became known as Australia’s most lawless goldfield. Since then mountain cattlemen and farming families have made it their home. The main street is lined by many heritage buildings, which are interpreted for visitors by street plaques. The Oriental Claims Cassilis and Victoria Falls Historic areas are well worth a visit.Anglers Rest is home to the famous Blue Duck Inn hotel on the banks of the Cobungra, Bundara and Mitta Mitta rivers. Saddle up and ride a horse in true high country style with “Packers High Country Horse Rides”.Visit Swift’s Creek, a small town with a history of grazing and timber milling, for the freshly baked bread, pastries and cakes that come out of the 19th-century wood-fired oven at Swifts Creek Bakery every day. Stop at farm gates and local wineries including Mount Markey Winery to sample berry wines, fruit and honey mead.Bruthen is a rustic town overlooking the Tambo River. The Fairy Dell Scenic Reserve – a natural rainforest, can be found on the outskirts of town and several heritage buildings including the Old Post Office and St Matthews Church are located in the township.
Bairnsdale, originally settled as an inland port, sits on the banks of the Mitchell River and leads into the Gippsland Lakes. Visit St Mary’s Roman Catholic Church, the interior of which was painted in the 1930s by Francesco Floreani, attend an annual musical and sporting event, or explore the Mitchell River silt jetties that extend 8 kilometres into nearby Lake King.
At Bairnsdale the Great Alpine Road touring route ends, and your exploration of Gippsland and its spectacular lakes begins. |
Day 5- Bairnsdale to Lakes Entrance
Approximately: 35km (40 mins)
The tranquil Gippsland Lakes is the ultimate playground for all. Stretching out over 400 sq km, the lakes are a network of inland waterways. Feeding the ‘Lakes’ are three of East Gippsland’s famous rivers – the Mitchell, Nicholson and Tambo. Boat, sail, swim, canoe, kayak, fish; in fact you can experience just about any water activity, so make a splash.
Set on the banks of the Mitchell River, Bairnsdale is a thriving Provincial town, once home to steam boats & traders. Today, you can experience history, art, culture and retail therapy all combined in this busy commercial hub. In Bairnsdale, glimpses of the past can be spotted all about. Stroll along the Heritage Walk and view historic highlights like the Rotunda, St. Mary’s Church and the Courthouse, noted for its 19th century architecture. Start a bike ride from Bairnsdale on the popular East Gippsland Rail Trail.
Our lakeside villages of Lakes Entrance, Metung, Raymond Island and Paynesville surround the water’s edge of the three major lakes, Lake King, Lake Victoria & Lake Wellington. Bairnsdale is known as the ‘gateway to the lakes’. It is the region’s commercial centre set on the Mitchell River. In the hinterland lies the ‘Twin Rivers’ area comprising the towns of Nicholson, Johnsonville and Swan Reach. Other delightful villages are Lindenow in the west and Nowa Nowa in the east. Refresh and unwind in Lake Tyers renowned for its fishing and forest-clad shores. Delight in the ocean-lake experience, serviced by the holiday village of Lake Tyers Beach.
But it is the boating and fishing that most come for. Hire a boat here, or bring your own, these incredible waterways offer so much, with 40 casual jetties and top amenities on offer. Three coastal parks stand between the lakes and the ocean. This magnificent arm of coastline is just 10 minutes by fast boat from any lakeside village. Fish, golf, tour or simply slow down – the Gippsland Lakes will engage you. Stay in any town or village and explore the shores or waterways.
Let the coastal beauty engage you from Kalimna Lookout. Spectacular views of the Gippsland Lakes, the town and Bass Strait are mesmerising and will keep your camera busy! Lakes Entrance is a premier holiday spot. Safe lake beaches are dotted with waterfront cafes and fishing boats selling their catch from the jetties. A short walk over the footbridge presents the 90 mile beach. Swim here safely as it is patrolled most of the year.
Stroll the vast expanse of beach, or promenade the lakefront. Buy freshly caught seafood from a trawler or local fish shop. You are spoilt for choice here. Or if you like, hire a boat and fish for your own catch. Grab a guided boat tour of the lake, many providing food and wine options. Unwind in your choice of a huge array of accommodation. Waterfront, lake or country style, the options are varied.
This is part of my diary of a frequent renter series….52 rental in 2009 so far.
Dot point summary:
· Rental company: Budget using my Budget Fastbreak membership
· Car class and type: Toyota Corolla Ascent 5 door compact auto.
· KM on clock: pickup with 43125 and I drove 380km
· Pickup/Return: Brisbane Airport rent a car depot and return to same location
· Rental Cost: AU$189.53 - 3 days (i save 5% by using my Fastbreak membership number in Oodles VIP loyalty account)
· Site booked: Oodles.com
· Points Earned with: Qantas Frequent Flyer = 426 points
· Best Walk: South Bank – Kangaroo Point Cliffs – Story Bridge – thru Botanic Gardens – Over Kurilpa Bridge – back to South Bank
· Where I stayed: Hotel Diana South Brisbane – Vibe Hotel Surfers Paradise – Mum’s Place Mermaid Beach
Day 1: Brisbane – South Brisbane – West End
Visiting my kids in Brisbane, always nice to get some sunshine as well given it was October and still pretty cool in Melbourne.
Picked my rental car up from Brisbane Airport and made a quick get away as usual given my paperwork is already prepared as a Fastbreak Member.
Headed on into Brisbane City and checked into The Hotel Diana in South Brisbane. Booked it on Wotif.com, It’s a good hotel for $99 buck and close to where my two sons live. There is a really nice French girl working in the reception, but that’s not why i stay there, right…
From South Brisbane it’s an easy walk through south bank for a meal then over to the casino to see if can lose $100 (dollars). Yep, I’m a big spender.
Walked across Brisbane’s new pedestrian bridge which starts right next the Gallery of Modern Art and i think its Tank Street, in the City where it crosses to. Certainly handy for those living in the northern part of South Brisbane and adds more options to walking loops between the city and south bank.
 Kurilpa Bridge Brisbane Day 2: Brisbane – Mermaid Waters – Surfers Paradise
My younger son and i headed down to my mum’s place at Mermaid Waters on the Gold Coast for a cup of tea. Had a good chat and ended up staying for dinner, though we had already checked into the Vibe Hotel in Surfers.
Although from the below photo you might think we stayed at the super luxurious Palazzo Vasacchi. (looks can be deceiving). Could only afford to park outside the 6 star hotel and take a quick photo before we got nabbed by the traffic cops.
 Could only afford to be photographed - with my rental car - outside palazzo versace. Went for my regular walk with my son Jaylan up to The Spit then along the river mouth entrance. Love hopping along the rocks as we head out to the point. Great for focusing the mind and co-ordination, one slipped and your #$%##@@ ( let’s just say you’ll at least graze your knees).
 Google Map - Brisbane to Gold Coast - Kingscliff - Brisbane
Day 3: Surfers Paradise – Kingscliff – Brisbane Airport
Often when on the Gold Coast or even just passing through I like to take some time out for Kayaking. Found a little rental place called Viking Kayak, in Thrower Dr Currumbin. The only charge about $10 per hour per Kayak and are generous with the time.
My son loves the waves, so we paddle along the Currumbin Creek out to the Beach for some waves. The last few times we got some really good waves and could surf in for around 100 meters. Unfortunately on this occasion there was basically no surf. So try as we may, we only got a few small dribbles. But it was good exercise and my brother came with this time, so we had a ding dong race back.
 Kayak Hire on Currumbin Creek
 Kayak up the creek to the ocean and waves.
This is part of my diary of a frequent renter series…. 52 rentals for 2009 so far…
Dot point summary:
· Rental company: Hertz using my #1 Gold membership
· Car class and type: Toyota Corolla 5 door compact auto.
· KM on clock: forgot to check, pretty new.
· Pickup/Return: Melbourne Franklin Street and return to Melbourne Airport
· Rental Cost: AU$120 - 2 days (i save 3% by using my Hertz membership number in Oodles VIP loyalty account)
· Site booked: Oodles.com
· Best Walk: NA
· Where I stayed: NA
Rental car instead of taxi to Melbourne Airport?
When the price is right, I tend to drive to the airport in a rental car. On this occasion i booked the car for 2 days as I had some meetings the day before I left. Given I don’t have a car it’s pretty handy to kill two birds with the one stone. Generally it’s still worth it as I get to have the car for 24 hours and at a comparable price to a taxi which cost $50-60.
On this occasion I booked a Hertz compact auto via Oodles.com at the Franklin Street, Melbourne car rental depot. Total cost including all taxes was $120.33 & about $7 of fuel.
As usual I booked the car using my Oodles VIP Checkin account, which allows me to store all my loyalty cards in one spot. In my case I can actually compare my discounted rates with Avis, Budget and Hertz. Today best deal was with Hertz.
On pickup it was a little annoying as I had to wait in the queue. Normally when you’re a Hertz #1 Gold Member, you jump the queue as there is a special desk for members. On this occasion someone was already being server on that desk.
When I was serverd, as usual my paper work was already prepared and I just showed my licence as was outta there in 10 seconds. Only way to rent in my view!
This is me about to drive to the airport from our North Melbourne office. No waiting for cabs.
 Hertz rental booking on Oodles using my Hertz #1 Gold membership
This is funny. Normally I add a map to each of my rental blogs. This time using Google maps, I entered North Melbourne to Melbourne Airport and got this image. Looks like I will need a submarine rental instead.
 Google maps reckons i can rental a submarine to get to Melbourne BTW I was driving to airport to catch a flight to the UK. Here is an image of me at my very own museum in London. This site helped me to find cheap flights to london.
 My own Museum: Sherlock Holmes Museum in London.
Rental car trip from Melbourne to Philip Island Victoria
This is part of my diary of a frequent renter series…. 52 rentals for 2009 so far…
Dot point summary:
· Rental company: Budget using my Fastbreak membership
· Car class and type: Hyundai Gets 5 door compact auto.
· KM on clock: 3000, so nearly brand new.
· Pickup/Return: Melbourne Franklin Street
· Rental Cost: AU$255 – 6 day (i save 5% by storing my Fastbreak number in Oodles VIP loyalty account)
· Site booked: Oodles.com using my VIP Checkin account
· Best Walk: Cape Woolamai
· Where I stayed: YHA Cowes
Route: Melbourne – Philip Island – Melbourne
Day 1: Melbourne – Philip Island – Grand Prix Track – Seal Rocks – Penguin Parade – Cowes
Man, I haven’t been to Philip Island for years and I can say it won’t be long til I’m back there. What a beautiful little island and within two hour drive from Melbourne in a rental car.
I booked a Budget rental car and drove through the city and along the Monash Fwy linking to Princess Fwy and Pakenham Bypass then south through Koo Wee Rup and on to Philip Island.
 Directions - Melbourne to Philip Island
Word of warning: when driving onto the Monash Fwy if entering from Punt Road or anywhere in the city you will incur a CityLink toll. Which is not much but you have to remember to pay it within 48 hours. As usual my intention was to pay it but i forgot until 4 days later and now will be billed by the car rental company for about $40 bucks. Ouch. So it’s almost worth getting a CityLink pass prior to travel or as soon as you finish the journey ring up and pay.
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First stop on the island was the Philip Island Grand Prix. Given I’m a bit tight I wasn’t prepared to pay $15 to stand on a viewing platform to see the track. Instead we snuck a few photo’s from afar.
 Philip Island Grand Prix Track
 Get ready, get set, go go go
From there we drove over to Cowes and checked in to the YHA. Really cool hostel with large gardens, pool and huge kitchen area. We got upgraded to our own cabin. When travelling with my kids I often stay at Youth Hostels, so my kids get to meet other travellers and backpackers from all over the world. If we Germans, we practice our German with them. My x-wife is German and to her credit she spoke German with the boys for the first 10 years. They are now 16 and 14.
I can also speak fluent German, after living there for two years and studying German and a minor in my business degree. I often joke that Angela and i would always speak German and only speak English when we argued. With the punch line being: towards the end we only spoke English!
We went down to the Cowes Town area. I really felt quite relaxed with clear blue skies and a unexpectedly beautiful beach. It reminded me of Sorrento/Portsea beach and easily rivalled it in my view. Here’s a pic of my son Jaylan walking along the beach.
 Cowes Beach, Philip Island.
After a coffee and cake break we decided to head down to Seal Rocks and the seagull rookeries. Man talk about oodles of noisy birds. Then drove along a dirt road toward where the famous penguin parade takes place. From the road you are actually able to look down on the parade area with a pretty good view. However the national park guides close the road about five minutes before the penguins start coming ashore. So we thought we were clever finding this vantage point but were asked to move on before we could see any action. Reason given was that the penguins also come up to the road and to keep them safe the roads have to close. Which if fair enough.
My son got this photo of a young penguin waiting for it parents to come home with the tucker.
 Penguin at Philip Island waiting for mum and daddy.
Day 2: Cowes – Koala Sanctuary – Cape Woolamai – Pinnacles – San Remo – Melbourne
We had self serve breakfast at the YHA in morning. Then headed off toward Cape Woolamai. On the way we stopped briefly at the Koala Sanctuary, but true to tight arse form, we didn’t pay to get in and had a look in the bush around the sanctuary.
I’ve since found a pretty good deal if you buy a 3 park pass for $35 Adult which includes the Penguin Parade, Seal Rock/Nobbies, Koala’s and Churchill Island. http://bit.ly/52XW87
So we headed to Woolamai Beach and the Pinnacles to do a walk. We chose the 8 km circuit which normally is pretty easy. However much of this walk is on sand which adds to the work out. All up the walk took us about 3 hours.
I am a huge fan of find the best walks where ever i go to. I’ve got a couple of favourites being the secret walk of Sorrento and Portsea (about 3 hours) and goes along some areas that only those in the know know about 
However this Woolamai Beach and Pinnacles walk is one of the best I’ve done. Such beautiful scenery and plenty of wild life.
 Which way to the Pinnacles?
 Say hello to spike.  Huge waves at the Pinnacles. Life of death moves by Jay and Steve.  Pinnacles at Philip Island. Well worth the walk.
Recommended duration: 3 days
Route: Melbourne-Daylesford-Hepburn Springs-Melbourne
Highlights: Mineral Springs, Convent Gallery, Malmsbury Botanic Garden, Mt Macedon Memorial Cross, Hanging Rock, Trentham Falls.
Day 1- Melbourne- Daylesford/Hepburn Springs
 Heading north west from Melbourne on Ballarat Road (Western Highway) follow the signs to destination Spa Country (Daylesford)- for the key R & R we all require every now and again. Rest and Relaxation, you cannot go wrong at this location. They have perfected it to an Art.
From the main street of Daylesford, follow the signage to the nearby town of Hepburn Springs. Did someone say- pure relaxation? Well destination here.
Hepburn springs is Australia’s largest concentration of naturally occurring mineral springs, a visit to the heart of Spa country refreshes both body and soul. You can discover the natural water straight from the springs around the townships of Daylesford, Hepburn Springs, Kyneton and Blackwood.
With plenty of accommodation to choose from whether it be the B & B/Cottages, to hotels and resorts, have a look at some of the recommended accommodation for the area.
Recommended Accommodation: 
Hotel/Resort:Peppers Spring Retreat, Hepburn Springs is perfect for a stress free break, weekend away or romantic escape. It’s your complete getaway with an exquisite restaurant and award winning day spa at your fingertips. Peppers Springs Retreat & Spa is a grand 1930’s guest house that has been transformed into a deluxe retreat with stylish art deco reception areas, leafy gardens and stunning courtyards.
B&B/Cottages: Paganetti’s Country Escape, Daylesford, is perched atop Italian Hill on three and a half acres of magical gardens the four and a half star accommodation has a truly inspiring outlook. Paganetti’s is a stunningly romantic retreat for every occasion, boasting one hundred and forty years of family heritage. Paganetti’s offers a generous selection of rooms and cottages to suit any occasion.
Day 2- Daylesford/Hepburn Springs
 You cannot visit Spa Country without some soothing and pampering treatments at one of many day spas.The towns of Daylesford and Hepburn Springs offer so many options, but it’s always best to book ahead should you want something special.
Now feeling relaxed and pampered, it must be time to sample the local delights. Take a stroll down the main street in Daylesford- choices a plenty from cafes, restaurants, pubs and takeaway eateries. Restaurants, serving local produce have become a popular retreat for Melburnians.
To continue your day of relaxation, consider browsing the antique store and galleries in the area. The stylish Convent Gallery is a must. Set in a historic building that was formerly a convent and boarding school for nearly 100 years, it offers the likes of sculptures, fine art, pottery, antiques, local fare and jewellery all under the one roof.
For your ultimate dining experience for dinner make a booking at the Lakehouse Restaurant. An icon in regional dining Lake House has long been regarded as one of Australia’s best restaurants. 
The restaurant dining room sunlit by day, offers magnificent views through its large expanse of windows. Guests enjoying drinks at dusk on the outdoor terraces witness the daily ritual of our resident kookaburra family flying in to be fed.
Day 3- Daylesford/Hepburn Springs-via Malmsbury- Melbourne
After a relaxing break away from the hustle and bustle of the city, complete your journey back to Melbourne with a scenic drive through the beautiful country townships of Malmsbury, Kyneton, and Lancefield, to the summit of Mount Macedon.
Alternatively, travel via historic Kilmore, Victoria’s oldest inland settled town. Take the time to enjoy and explore the historic bluestone buildings, botanical gardens, antique shops and galleries along the way. Wineries a plenty so don’t forget to detour and sample some of Victoria’s finest. 
Arriving at Mount Macedon, ensure you take time to wander around the stunning 19th century gardens and explore the natural beauty of the area. Sights not to be missed are the Memorial Cross at Mt Macedon and Camels Hump Lookout. 
On your final approach to Melbourne, travel via Woodend and Trentham making sure you take in the natural attractions of the area such as mysterious Hanging Rock, spectacular Trentham Falls, Lerderderg State Park and Werribee Gorge.
Oodles.com would like to take this opportunity to thank all of you who entered our Tagline competition.
We were inundated with well over 300 unique taglines. After sitting down, deliberating, we have narrowed the list down to 24, which includes half a dozen options from the Oodles team. Though to be honest none of this list jumps out at us saying “this is the one”.
So we are keeping our options open, and any further suggestions will still be considered.
The 24 are listed below in no particular order:
1. because renting a car shouldn’t be the journey
2. beyond compare
3. no hind sight needed
4. Car rental for busy people
5. Leg work done, points earned
6. she’s apples, no lemons
7. no luck needed
8. guess work – gone!
9. point-scoring rental deals
10. Stop searching and start finding
11. Mission control for car rental
12. Serious about car rental not taglines
13. car rental comparison for loyalty members
14. May the choice be with you!
15. Oodles – Australian for Car Hire
16. do it often in cars?
17. for mr and ms travelalot
18. rent like a corporate even if you’re not
19. car rental for savvy travellers
20. If you have dementia use the remember me function
21. Don’t drive yourself mental use oodles car rental
22. Instant carma
23. Google meets Hertz
24. oodles, cheap as three large pizzas
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